The Watch-Monitor is the most comprehensive consumer-based survey of the watch market. This article documents data on purchase intent of potential watch buyers: „EUR 1,000 is an absolute... read more →
In order to add some emotional charge to a product, manufacturers need to know their consumers‘ opinions and purchase criteria – this article provides details based on the current... read more →
... asks „Uhrenparameter“, a supplement of „Blickpunkt Juwelier“, in its April edition. And also „Will all watches be smart soon?“ The comprehensive analysis is based on Watch-Monitor data... read more →
The Watch-Monitor confirms that interest in old watches is growing: in 2017 38 per cent of all interviewees stated that „Old watches are particularly appealing“ – an increase... read more →
This article analyses a series of relevant results from the Watch-Monitor. Furthermore, Frank-Michael Müller risks a prediction about the watch market of the future. Published in „Uhrenparameter“ supplement... read more →
In his analysis of the Watch-Monitor Ulrich Voss, editor-in-chief of “Blickpunkt Juwelier”, highlights why jewellers can no longer afford to ignore smartwatches. The main reason is the strong trend... read more →
“markt intern – Uhren & Schmuck” dedicates its cover story to the new Watch-Monitor. The industry information service reports on the entire spectrum of topics covered by the survey.... read more →
Which brands are particularly relevant for which clientele? According to the Watch-Monitor, Apple is the preferred smartwatch brand across all consumer groups (ahead of Samsung Gear). This is particularly... read more →
… has almost become the norm: in the last twelve months, watch purchasers spent approximately 450 Euro on a watch for personal use (compared to 411 Euro in 2015).... read more →
The third edition of the comprehensive study indicates partial growth in purchase intent The market research institute SINUS and marketing consultancy Responsio are pleased to present the third edition... read more →
