The Watch-Monitor is the most comprehensive study of the German watch market based on consumer data and provides a reliable source for watch brands for planning their marketing investments. The survey conducted by renowned research institutes Responsio and Sinus provides the most far-reaching insights into the purchase behaviour and preferences of watch purchasers in Germany currently available. Based on interviews with more than 7,000 consumers, the Watch-Montior not only
includes a detailed overview of fashion and quartz watches, but also provides a solid database for premium and luxury watches. Concrete profiles comparing strengths and weaknesses are available for more than 200 watch brands. Furthermore, approximately 250 advertisements and TV spots were analysed. The Watch-Monitor is targeted primarily at watch industry experts but also provides valuable marketing-specific insights for advertising agencies and luxury good manufacturers.
The Watch-Monitor highlights which factors are crucial for brand purchase decisions. You will find the best arguments to convince your target group.
Look at your brand and its competitive environment from a new perspective: that of more than 7,000 interviewed consumers. Use the – in part surprising – results as the basis for effective marketing measures.
Analysis of Prospects and Target Groups
The Watch-Monitor shows who is interested in which watches for what reason. The survey helps identify relevant target groups and to gain new customers for your brands.
What are the population’s views on watch brands and what do potential purchasers associate with them? We can provide specific strength/weakness profiles for more than 220 brands, providing you with an opportunity to identify the most significant image factors.
Use the Watch-Monitor to identify the most effective communication channels and the best media-mix for each watch brand, every target group and all tasks.
We have tested more than 200 print ads and around 30 TV spots for watch brands. Profit from this know-how to optimise your current or future campaigns.
The Watch-Monitor’s module on advertising effectiveness reveals the effect your advertising has on consumers, helping you to optimise your budget and making the most of every Euro invested.
Cross-media & Sponsorship
The Watch-Monitor documents your target group’s interests beyond watches, allowing you to identify new topics to help position your brands.
Responsio and Sinus have joined resources for the Watch-Monitor to combine their respective watch market expertise and marketing research competence. We look forward to illustrating how to best apply the findings to your company.
Your contact for questions about the study by responsio
+49 2241 240 86 90
Your contact for questions about the study by SINUS
+49 6221 8089-70